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Course Description:

DAY 1

Strategic Thinking and External Analysis

• Definitions of Strategy and Strategic Planning
• Why are Strategy and Strategic Planning important?
• Understanding The Main Frameworks for Strategic Analysis
• Private and Public Sector Strategies – Similarities and Differences
• External Analysis – Understanding and Analysing Business Attractiveness
• Analyzing Customers and Benchmarking your own Strategic Position
• How Attractive is the Game that we have chosen to Play?

DAY 2

Internal Analysis and Fusion into Strategic Choice

• The Interface and Balance of External and Internal Analysis
• Internal Analysis: Financial
• Internal Analysis: Non-financial
• The Concept and Practicalities of The “Balanced Scorecard”
• Diagnosing and Analysing Strategic Problems and Opportunities
• The fusion of Analysis into Strategic choices – SWOT and The Strategy Matrix
• How well are we playing the game that we have chosen to play?

DAY 3

Strategic Plans and the Relevance of Alliances and Joint Ventures

• Review of The Tools Used So Far
• The Content of a Strategy: Avoiding “Paralysis by Analysis”
• Putting a Strategic Plan together – The 5-Page Framework
• A Real-life Example of a Business Strategy / Strategic Plan
• Strategies for Alliances and Joint Ventures
• Management of Alliances and Joint Ventures
• Examples of Best Practice in Alliances and Joint Ventures

DAY 4

Global Strategy, Team Building and the Management of Internal Communication

• The Essence of Globalisation and Global Strategy
• Globalization – The Strategic Dimension
• Globalization – The Organisational Dimension
• Globalization – The Human Dimension
• How to Build and Manage a Strategic Planning Team
• Communicating Strategy through the Organisation
• Gaining Your Team’s Commitment and Buy-in to the Strategy

DAY 5

Strategic Implementation and Getting the Value out of Strategy

• Alignment of Strategy, Culture, Structure, and People
• Effective Execution – Converting Strategic Analysis and Planning into Action
• Aligning and Linking Strategy with Operational Objectives
• Implementation – Getting Practical Things Done
• Creating Tomorrow’s Organisation out of Today’s Organisation
• Strategic Planning at a Personal Level
• Overview: The Complete Strategy Process
• Summary and Conclusions – The Corporate and Individual value of Strategic Planning